Fameless

• Logo Design
• Identity Design

Fameless was a clothing store specializing in higher-end hip-hop brands. When they moved locations, they decided to change their image from a graffiti-based logo to something that would accurately reflect their boutique clothing (and not scare away potential customers!)

We designed a new logo and identity system that was clean and bright to match the new store's interior. We kept a flavour of the hip-hop culture in the logo, but refined it - like a DJ in a business suit.

The owner of Fameless is now dedicating her time to Kit Apparel, her new consignment store.